{
  "$schema": "https://brand.nexusregen.com/schemas/brand.schema.json",
  "name": "Nexus ReGen",
  "canonicalUrls": {
    "brandGuide": "https://brand.nexusregen.com/llms.txt",
    "brandContract": "https://brand.nexusregen.com/brand.json",
    "designTokens": "https://brand.nexusregen.com/tokens.json",
    "assetManifest": "https://brand.nexusregen.com/assets.json",
    "assetsPage": "https://brand.nexusregen.com/assets/",
    "agentsPage": "https://brand.nexusregen.com/agents/",
    "tokenCss": "https://brand.nexusregen.com/nexus-brand.css",
    "tailwindTheme": "https://brand.nexusregen.com/tailwind-theme.css",
    "assetCdn": "https://assets.nexusregen.com"
  },
  "positioning": {
    "tagline": "Materially smarter construction.",
    "oneLiner": "One platform to plan, source, move and prove every material on every project.",
    "category": "UK materials management platform for construction",
    "pillars": [
      "Plan",
      "Source",
      "Move",
      "Prove"
    ],
    "pitch": "Compliance opens the door. Cost closes the deal.",
    "proofPoints": [
      "26% average materials cost saving",
      "260+ organisations",
      "4,500+ live projects",
      "£320B combined project value"
    ]
  },
  "voice": {
    "principles": [
      "clear over clever",
      "plain over corporate",
      "specific over vague",
      "confident over hedged",
      "human over hollow"
    ],
    "say": [
      "materials movement",
      "reuse",
      "every tonne tracked"
    ],
    "avoid": [
      "leverage",
      "synergy",
      "best-in-class",
      "revolutionary",
      "disruptive",
      "next-generation",
      "unlock value",
      "circular economy",
      "stakeholders"
    ],
    "rules": [
      "Use \"Nexus ReGen\" exactly.",
      "Say \"reuse\" instead of \"recycle\" when describing the core proposition.",
      "Use digits for 10+, tonnes, pounds and percentages."
    ]
  },
  "color": {
    "primary": {
      "name": "Penn Blue",
      "hex": "#121541",
      "token": "brand.600",
      "css": "--brand-600"
    },
    "accent": {
      "name": "Aureolin",
      "hex": "#F7EC33",
      "token": "accent.400",
      "css": "--accent-400"
    },
    "canvas": {
      "name": "Paper",
      "hex": "#FFFFFF",
      "token": "surface.bg-primary",
      "css": "--bg-primary"
    },
    "rule": "60% paper/neutral, 30% Penn Blue, 10% Aureolin."
  },
  "typography": {
    "body": "'Inter', -apple-system, 'Segoe UI', Roboto, Arial, sans-serif",
    "mono": "'JetBrains Mono', ui-monospace, SFMono-Regular, Menlo, monospace",
    "displayVariants": [
      "Fraunces",
      "Space Grotesk"
    ]
  },
  "assets": {
    "$schema": "https://brand.nexusregen.com/schemas/assets.schema.json",
    "generatedFrom": "src/data/hosted-assets.ts",
    "baseUrl": "https://assets.nexusregen.com",
    "guidance": {
      "defaultFormat": "svg",
      "fallbackFormat": "png",
      "use": "Reference these stable CDN URLs when you need Nexus ReGen marks, icons, backgrounds or legacy assets."
    },
    "recommended": [
      {
        "name": "Logo for light backgrounds",
        "use": "Default logo on white, paper, neutral and light surfaces.",
        "background": "light",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/nr-lockup-navy.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/nr-lockup-navy-2000.png"
        }
      },
      {
        "name": "Logo for dark backgrounds",
        "use": "Default logo on Penn Blue, black, image overlays and other dark surfaces.",
        "background": "dark",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/nr-lockup-yellow.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/nr-lockup-yellow-2000.png"
        }
      },
      {
        "name": "Emblem for light backgrounds",
        "use": "Mark-only version on light surfaces.",
        "background": "light",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/emblem-navy.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/emblem-navy-1024.png"
        }
      },
      {
        "name": "Emblem for dark backgrounds",
        "use": "Mark-only version on dark surfaces.",
        "background": "dark",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/emblem-yellow.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/emblem-yellow-1024.png"
        }
      },
      {
        "name": "Icon for light backgrounds",
        "use": "Use when an icon-sized mark is needed on light surfaces.",
        "background": "light",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/emblem-navy.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/emblem-navy-1024.png"
        }
      },
      {
        "name": "Icon for dark backgrounds",
        "use": "Use when an icon-sized mark is needed on dark surfaces.",
        "background": "dark",
        "formats": {
          "svg": "https://brand.nexusregen.com/downloads/marks-svg/emblem-yellow.svg",
          "png": "https://brand.nexusregen.com/downloads/marks-png/emblem-yellow-1024.png"
        }
      }
    ],
    "groups": [
      {
        "group": "Primary logos",
        "note": "The everyday wordmark + emblem. Default to SVG.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Main logo (horizontal)",
            "path": "nr/main/nr-logo-main",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/main/nr-logo-main.svg",
              "png": "https://assets.nexusregen.com/nr/main/nr-logo-main.png",
              "jpg": "https://assets.nexusregen.com/nr/main/nr-logo-main.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/main/nr-logo-main.svg"
          },
          {
            "name": "Presentation logo",
            "path": "nr/main/nr-logo-present",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/main/nr-logo-present.svg",
              "png": "https://assets.nexusregen.com/nr/main/nr-logo-present.png",
              "jpg": "https://assets.nexusregen.com/nr/main/nr-logo-present.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/main/nr-logo-present.svg"
          },
          {
            "name": "Main emblem",
            "path": "nr/main/nr-emblem-main",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/main/nr-emblem-main.svg",
              "png": "https://assets.nexusregen.com/nr/main/nr-emblem-main.png",
              "jpg": "https://assets.nexusregen.com/nr/main/nr-emblem-main.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/main/nr-emblem-main.svg"
          },
          {
            "name": "Main icon",
            "path": "nr/main/nr-icon-main",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/main/nr-icon-main.svg",
              "png": "https://assets.nexusregen.com/nr/main/nr-icon-main.png",
              "jpg": "https://assets.nexusregen.com/nr/main/nr-icon-main.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/main/nr-icon-main.svg"
          },
          {
            "name": "Icon (with shadow)",
            "path": "nr/main/nr-icon-shdw",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/main/nr-icon-shdw.svg",
              "png": "https://assets.nexusregen.com/nr/main/nr-icon-shdw.png",
              "jpg": "https://assets.nexusregen.com/nr/main/nr-icon-shdw.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/main/nr-icon-shdw.svg"
          }
        ]
      },
      {
        "group": "Horizontal logotype",
        "note": "Five colourways. Pick by background.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Black",
            "path": "nr/logotype/nr-logotype-black",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-black.svg",
              "png": "https://assets.nexusregen.com/nr/logotype/nr-logotype-black.png",
              "jpg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-black.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/logotype/nr-logotype-black.svg"
          },
          {
            "name": "White",
            "path": "nr/logotype/nr-logotype-white",
            "demo": "wide",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-white.svg",
              "png": "https://assets.nexusregen.com/nr/logotype/nr-logotype-white.png",
              "jpg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-white.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/logotype/nr-logotype-white.svg"
          },
          {
            "name": "Light",
            "path": "nr/logotype/nr-logotype-light",
            "demo": "wide",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-light.svg",
              "png": "https://assets.nexusregen.com/nr/logotype/nr-logotype-light.png",
              "jpg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-light.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/logotype/nr-logotype-light.svg"
          },
          {
            "name": "Blue",
            "path": "nr/logotype/nr-logotype-blue",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-blue.svg",
              "png": "https://assets.nexusregen.com/nr/logotype/nr-logotype-blue.png",
              "jpg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-blue.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/logotype/nr-logotype-blue.svg"
          },
          {
            "name": "Dual (blue + yellow)",
            "path": "nr/logotype/nr-logotype-dual",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-dual.svg",
              "png": "https://assets.nexusregen.com/nr/logotype/nr-logotype-dual.png",
              "jpg": "https://assets.nexusregen.com/nr/logotype/nr-logotype-dual.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/logotype/nr-logotype-dual.svg"
          }
        ]
      },
      {
        "group": "Stacked logotype (vertical)",
        "note": "Squarer aspect. For tile-shaped placements.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Black",
            "path": "nr/stackedlogotype/nr-stackedlogotype-black",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-black.svg",
              "png": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-black.png",
              "jpg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-black.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-black.svg"
          },
          {
            "name": "Blue",
            "path": "nr/stackedlogotype/nr-stackedlogotype-blue",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-blue.svg",
              "png": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-blue.png",
              "jpg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-blue.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-blue.svg"
          },
          {
            "name": "White",
            "path": "nr/stackedlogotype/nr-stackedlogotype-white",
            "demo": "square",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-white.svg",
              "png": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-white.png",
              "jpg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-white.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-white.svg"
          },
          {
            "name": "Yellow & white",
            "path": "nr/stackedlogotype/nr-stackedlogotype-yellowwhite",
            "demo": "square",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-yellowwhite.svg",
              "png": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-yellowwhite.png",
              "jpg": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-yellowwhite.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/stackedlogotype/nr-stackedlogotype-yellowwhite.svg"
          }
        ]
      },
      {
        "group": "Emblem variants",
        "note": "Mark-only ramp. For favicons, app icons, partner tiles.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Black",
            "path": "nr/emblem/nr-emblem-black",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-black.svg",
              "png": "https://assets.nexusregen.com/nr/emblem/nr-emblem-black.png",
              "jpg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-black.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/emblem/nr-emblem-black.svg"
          },
          {
            "name": "Blue",
            "path": "nr/emblem/nr-emblem-blue",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-blue.svg",
              "png": "https://assets.nexusregen.com/nr/emblem/nr-emblem-blue.png",
              "jpg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-blue.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/emblem/nr-emblem-blue.svg"
          },
          {
            "name": "White",
            "path": "nr/emblem/nr-emblem-white",
            "demo": "square",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-white.svg",
              "png": "https://assets.nexusregen.com/nr/emblem/nr-emblem-white.png",
              "jpg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-white.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/emblem/nr-emblem-white.svg"
          },
          {
            "name": "Yellow",
            "path": "nr/emblem/nr-emblem-yellow",
            "demo": "square",
            "preferredBackground": "navy",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-yellow.svg",
              "png": "https://assets.nexusregen.com/nr/emblem/nr-emblem-yellow.png",
              "jpg": "https://assets.nexusregen.com/nr/emblem/nr-emblem-yellow.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/emblem/nr-emblem-yellow.svg"
          }
        ]
      },
      {
        "group": "Favicons & app icons",
        "note": "Pre-baked, 16/32/180/192/512 ready.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Favicon 1",
            "path": "nr/icon/favicon1",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon1.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon1.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon1.svg"
          },
          {
            "name": "Favicon 2",
            "path": "nr/icon/favicon2",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon2.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon2.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon2.svg"
          },
          {
            "name": "Favicon · filled",
            "path": "nr/icon/favicon-filled",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon-filled.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon-filled.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon-filled.svg"
          },
          {
            "name": "Favicon · thick blue",
            "path": "nr/icon/favicon-thick-blue",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon-thick-blue.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon-thick-blue.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon-thick-blue.svg"
          },
          {
            "name": "Favicon · thick light blue",
            "path": "nr/icon/favicon-thick-lblue",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon-thick-lblue.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon-thick-lblue.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon-thick-lblue.svg"
          },
          {
            "name": "Favicon · thick yellow",
            "path": "nr/icon/favicon-thick-yellow",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/favicon-thick-yellow.svg",
              "png": "https://assets.nexusregen.com/nr/icon/favicon-thick-yellow.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/favicon-thick-yellow.svg"
          },
          {
            "name": "Icon · blue rounded",
            "path": "nr/icon/nr-icon-blue-rounded",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-rounded.svg",
              "png": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-rounded.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-rounded.svg"
          },
          {
            "name": "Icon · blue square",
            "path": "nr/icon/nr-icon-blue-sq",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-sq.svg",
              "png": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-sq.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/nr-icon-blue-sq.svg"
          },
          {
            "name": "Icon · square arrow (yellow on blue)",
            "path": "nr/icon/nr-icon-sq-arrow-yellow_on_blue",
            "demo": "square",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/icon/nr-icon-sq-arrow-yellow_on_blue.svg",
              "png": "https://assets.nexusregen.com/nr/icon/nr-icon-sq-arrow-yellow_on_blue.png"
            },
            "preview": "https://assets.nexusregen.com/nr/icon/nr-icon-sq-arrow-yellow_on_blue.svg"
          }
        ]
      },
      {
        "group": "Backgrounds",
        "note": "Branded background fills. Use for hero sections, decks, social.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Background 1",
            "path": "nr/bg/nr-bg-1",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "svg": "https://assets.nexusregen.com/nr/bg/nr-bg-1.svg",
              "png": "https://assets.nexusregen.com/nr/bg/nr-bg-1.png",
              "jpg": "https://assets.nexusregen.com/nr/bg/nr-bg-1.jpg"
            },
            "preview": "https://assets.nexusregen.com/nr/bg/nr-bg-1.svg"
          }
        ]
      },
      {
        "group": "Legacy",
        "note": "Stable URL retained for backward compatibility.",
        "defaultBackground": "paper",
        "items": [
          {
            "name": "Legacy logo",
            "path": "logo",
            "demo": "wide",
            "preferredBackground": "paper",
            "formats": {
              "png": "https://assets.nexusregen.com/logo.png"
            },
            "preview": "https://assets.nexusregen.com/logo.png"
          }
        ]
      }
    ]
  },
  "boilerplates": {
    "twitterBio": "Materially smarter construction — plan, source, move and prove every material.",
    "shortBio": "Nexus ReGen is the UK's materials management platform for construction. One place to plan, source, move and prove every material on every project.",
    "standardBio": "Nexus ReGen is the UK's materials management platform for construction. We give teams one place to plan, source, move and prove every material on every project — cutting costs, simplifying compliance and making reuse the default. On average, our clients save 26% on materials costs while reducing carbon."
  }
}