Nexus ReGen
Design System
v0.1
DESIGN SYSTEM · v0.1

Materially smarter
construction.

The brand and design system for Nexus ReGen — the UK's materials management platform for construction. One place to plan, source, move and prove every material on every project.

Read the messaging → Download assets
Tagline
Materially smarter construction.
Category
UK materials management platform
Pillars
Plan · Source · Move · Prove
System
v0.1 · April 2026
Design principles

Four rules we design around.

The product is construction-native and proof-led. The brand reads the same — calm, credible, and built for people who need the answer now.

01
Evidence over ornament
Specific numbers — 26% average saving, £255k Leeds, 2,196 tCO₂e — earn trust faster than adjectives. Every claim ships with a receipt.
02
Calm by default
Navy and white do the heavy lifting. Aureolin yellow is reserved for a single action or callout per view — never two.
03
Built for the field
Type sizes, hit targets and contrast tested for gloved hands, dusty screens and split-second decisions on a live site.
04
One system, every surface
A haulier form, a housebuilder dashboard and an investor deck share the same grid, type ramp and token names. No forks.
02 · Colour

Penn Blue, Aureolin, and a lot of white space.

A two-colour identity with a neutral engine. Navy carries authority, yellow signals action. Everything else is there to let those two breathe.

Core palette

The only colours that should feel like 'Nexus ReGen' at a glance.
Primary
Penn Blue #121541
CMYK 100 · 97 · 40 · 48 Pantone 2765 C
Accent
Aureolin #F7EC33
CMYK 7 · 0 · 90 · 0 Pantone 102 C
Canvas
Paper #FFFFFF
CMYK 0 · 0 · 0 · 0 —

Extended accents

Supporting colours. Use sparingly — one per view.
Data · links
Dodger Blue #1E96FC
CMYK 80 · 36 · 0 · 0
Destructive
Signal Red #FF331F
Success (dark)
Pine Green #17301C
Earthy neutral
Humus #484538

Colour scales

Every base colour has a 12-step ramp. The anchor step is the brand-true hue.
Brand (Penn Blue)
--brand-*
25
F8F9FC
50
F1F2F9
100
DDDFE9
200
B4B7D4
300
8488B6
400
5558A0
500
2A2D78
600
121541
BRAND
700
0E1034
800
0A0C28
900
06081C
950
03040E
Accent (Aureolin)
--accent-*
25
FFFDE8
50
FEF8B8
100
FDF17D
200
FCEB55
300
FDE033
400
F7EC33
BRAND
500
E0D420
600
B8AC10
700
8A7F0A
800
5A5405
900
2E2B02
Neutral
--neutral-*
25
FCFCFD
50
F9FAFB
100
F2F4F7
200
EAECF0
300
D0D5DD
400
98A2B3
500
667085
600
475467
700
344054
800
1D2939
900
101828
950
0C111D

Semantic colours

Success #17B26A
CMYK 80 · 0 · 70 · 10
Warning #F79009
Error #F04438
Info #1E96FC

Approved pairings

These are the only background/foreground combos we sign off on.
Materially smarter.
Plan, source, move, prove.
Brand 600 / White 17.3 : 1 · AAA
Materially smarter.
Plan, source, move, prove.
Brand 600 / Aureolin 12.1 : 1 · AAA
Materially smarter.
Plan, source, move, prove.
Aureolin / Brand 600 12.1 : 1 · AAA
Materially smarter.
Plan, source, move, prove.
White / Brand 600 17.3 : 1 · AAA
Materially smarter.
Plan, source, move, prove.
Neutral 50 / 900 16.6 : 1 · AAA
Materially smarter.
Plan, source, move, prove.
Brand 800 / Aureolin 14.7 : 1 · AAA

The 60·30·10 rule

How we balance colour on any given surface.
60% · Paper & neutral
30% · Penn Blue
10% · Aureolin
White & neutrals carry the canvas. Navy owns the chrome — headers, nav, primary buttons, important statements. Aureolin is a spotlight: one CTA, one highlight, one piece of data per view — never more.
03 · Typography

Inter, set tight.

One family, nine scale steps, three weights in active rotation. We use display sizes sparingly and let dense body copy do the real work of explaining material flows, compliance detail and the numbers behind the claim.

Family

Primary
Inter
Variable sans by Rasmus Andersson. Neutral, highly legible at small sizes, extensive language coverage — suited to dense data tables and terse UI labels.
USE
All body, UI, display
FALLBACK
system-ui, Segoe UI, Arial
Monospace
JetBrains Mono
For code, IDs, reference numbers, and any data that needs to tabulate cleanly.
NR-2026-04-18-4102

Weights in rotation

We lean on 400/500/600. Reserve 700+ for numerals and display.
Nr
Light
300
Nr
Regular
400
Nr
Medium
500
Nr
Semibold
600
Nr
Bold
700
Nr
Extrabold
800
Nr
Black
900

Scale

Names match Tailwind + Untitled UI's display-* / text-* tokens.
display-2xl
72px / 90px · 600 · -1.44px
Materially smarter.
display-xl
60px / 72px · 600 · -1.2px
Plan, source, move, prove.
display-lg
48px / 60px · 600 · -0.96px
One platform. Every project.
display-md
36px / 44px · 600 · -0.72px
Every tonne tracked. Every decision auditable.
display-sm
30px / 38px · 600
The UK's materials management platform for construction.
display-xs
24px / 32px · 600
From first estimate to final report.
text-xl
20px / 30px · 500
Every tonne tracked. Every decision auditable. Every report defensible.
text-lg
18px / 28px · 400
Every tonne tracked. Every decision auditable. Every report defensible.
text-md
16px / 24px · 400
Every tonne tracked. Every decision auditable. Every report defensible.
text-sm
14px / 20px · 400
Every tonne tracked. Every decision auditable. Every report defensible.
text-xs
12px / 18px · 400
Every tonne tracked. Every decision auditable. Every report defensible.

Type scale

Exact values for every text role. Click a row to copy the CSS shorthand.
Role
Sample
Size · LH · Weight · Tracking
Class
Display (hero)
Materially smarter.
clamp(48px, 6.5vw, 84px) · 1.02 · 600 · -0.03em
.t-display
H2
Section heading.
40px · 1.1 · 600 · -0.02em
.t-h2
H3
Block title.
18px · normal · 600 · 0
.t-h3
Body
Every tonne tracked. Every decision auditable.
16px · 1.6 · 400 · 0
.t-body
Body small
Supporting copy and dense list rows.
14px · 1.55 · 400 · 0
.t-body-sm
Caption
Metadata, helper text.
13px · 1.5 · 500 · 0
.t-caption
Eyebrow
SECTION EYEBROW
11px · 1 · 700 · .12em
.t-eyebrow
Code / mono
NR-2026-04-18-4102
13px · 1.5 · 500 · 0
.t-mono

Typographic voice

Tight display, generous body, tabular numbers.
Display
Compliance is the
problem we solve.
60px · semibold · -2.8% tracking
Body

Nexus ReGen gives construction teams one place to plan, source, move and prove every material on every project. When a load of crushed concrete leaves Site A at  08:42  and arrives at Site B at 11:17, weighing 28.4t, that's what the ledger reads — and that's what the audit shows. Clients save 26% on average.

16px · regular · 1.65 line-height · tabular numerals for figures

Hard rules

  • Display sizes (30px+) never go below 600 weight.
  • Body text runs 400 or 500. Never 300 below 18px — it disappears.
  • All numbers in tables and data displays use font-variant-numeric: tabular-nums.
  • Don't track out all-caps labels beyond 0.12em.
  • Max measure for paragraphs: 72 characters. Use text-wrap: pretty.
  • Never italicise Inter — we use weight or colour for emphasis instead.
04 · Foundations

Spacing, radius, elevation.

A strict 4-point grid. Two radius defaults (8 and 12). A six-step shadow ramp. Everything composable, everything token-named.

Spacing scale

All padding, gap and margin values come from this scale.
s-1
4px
s-2
8px
s-3
12px
s-4
16px
s-5
20px
s-6
24px
s-8
32px
s-10
40px
s-12
48px
s-16
64px
s-20
80px
s-24
96px

When to use which step

A practical guide to picking spacing values. Click a row to copy the token.
Step
Token
Pixels
Typical use
1
--s-1
4px
Tight chip/badge interior padding, hairlines between related elements
2
--s-2
8px
Icon-to-label gap, dense list rows
3
--s-3
12px
Form field interior, small card padding
4
--s-4
16px
Default gap between siblings, card padding
5
--s-5
20px
Slightly looser card padding
6
--s-6
24px
Card padding, mid-density block separation
8
--s-8
32px
Block separation in a section
10
--s-10
40px
Section padding L/R, headline → body gap
12
--s-12
48px
Section vertical rhythm
16
--s-16
64px
Major content separation
20
--s-20
80px
Hero padding
24
--s-24
96px
Page-level top/bottom padding on hero sections

Layout grid

12-column, 1240px max. 80px page gutter at desktop.
Columns
12
Gutter
16px
Max width
1240px
Page padding
40px → 80px

Radius

We're deliberately low-radius — it signals industrial, not consumer-cute.
None
0px
Xs
2px
Sm
4px
Md
6px
Lg
8px
Xl
12px
2xl
16px
Full
9999px

Elevation

Shadows are soft, never more than 2xl in product UI. 3xl is marketing-only.
xs
shadow-xs
sm
shadow-sm
md
shadow-md
lg
shadow-lg
xl
shadow-xl
2xl
shadow-2xl

Motion

Purposeful, fast, never bouncy.
Instant
State changes
0ms · cubic-bezier(.2,.8,.2,1)
Fast
Hover, focus, small toggles
150ms · cubic-bezier(.2,.8,.2,1)
Default
Most transitions, menus
250ms · cubic-bezier(.2,.8,.2,1)
Slow
Page transitions, large reveals
400ms · cubic-bezier(.2,.8,.2,1)
05 · Iconography

Lucide, 24px, 2px stroke.

One icon library across the whole system. Sharp corners (no line-join rounding), 2px stroke, 24px canvas. For key concepts — arrow, truck, scale, shield — we draw bespoke versions that echo the emblem's L-bracket geometry.

Icon library

Use this library by default in product UIs.
Library
Lucide — lucide-react. The de-facto open-source set; predominant import in the nexus4 product code. Some product surfaces also use @untitledui/icons via the Untitled UI components — confirm with the lead engineer before locking in for new work.
Install
pnpm add lucide-react
Sizes
16px inline with text · 20px in buttons · 24px standalone / toolbar.
Stroke
strokeWidth={1.5} — matches the system's drawn weight.
Colour
Inherit currentColor — never hardcode a hex; the icon recolours via parent text colour. 

    import { ArrowUpRight, Truck, Shield } from 'lucide-react';

// Inline with text (16px), inherits colour
<span className="text-brand-600">
  <ArrowUpRight size={16} strokeWidth={1.5} /> View report
</span>

// Standalone (24px) on a button
<button className="icon-btn">
  <Shield size={24} strokeWidth={1.5} aria-hidden />
</button>

System icons

Drawn from the Lucide set. Never use filled + outline in the same view.
arrow-up-right
truck
package
map-pin
check-circle
shield
scale
bar-chart
file-text
clock
layers
globe
user
settings
search
filter

Sizes

16px
20px
24px
32px
40px
56px

Brand marks

06 · Components

The kit.

The building blocks that ship in every Nexus ReGen product. Lean, accessible, built on Untitled UI primitives with our tokens baked in.

Buttons

Six variants · four sizes
Variants
Sizes

Inputs

Text fields
Weight & volume — toggle units (ported from product MaterialVolumeInput)
Selections

Badges & status

Colour × variant
Draft Scheduled Review Verified Action needed Rejected v0.1 10 items

Cards

Material diverted · April
1,284t
+12.4%
Verified chain-of-custody
Every movement digitally signed at weighbridge, yard and site. One ledger, zero paperwork gaps.
This quarter
8,400 tonnes of waste turned back into product.

Data table

Tabular numerals, dense rows, status badges with dots.
Today's movements
18 April 2026 · 4 loads · 102.6t
Ref Material From To Weight Status
NR-04182-A Crushed concrete 6F2 Newcastle Quays Gateshead Link 28.4t Delivered
NR-04182-B Asphalt planings A1 Western Hexham Depot 24.1t In transit
NR-04182-C Topsoil, class A Sage Gateshead Stockton Plot 18.9t Queued
NR-04182-D Recycled aggregate Tyne Yard 4 Jarrow East 31.2t Delivered

Alerts

!
New verification standard
ISO 14064-3 evidence is now attached to every ledger export.
!
Load NR-04182-A delivered
28.4t crushed concrete arrived at Gateshead Link at 11:17.
!
Driver certificate expiring
B. Okafor · HGV Class 2 · expires in 6 days.
!
Weighbridge offline
Newcastle Quays node has not reported since 08:12. Check connectivity.
07 · Patterns

The system, applied.

How the tokens, type and components come together on real surfaces — marketing, product and document output.

Marketing hero

Brand navy, one accent, one image-style CTA pair.
nexusregen.com / home
NR
4,500+ live projects · 26% avg saving

Plan, source, move and prove your materials — all in one platform.

Nexus ReGen is the UK's materials management platform for construction. Save 26% on materials costs while becoming audit-ready by default.

Product dashboard

Dense, utilitarian, navy chrome + white canvas.
app.nexusregen.com / dashboard
Portfolio overview

Good afternoon, Jonathan.

12 active projects · 2 need attention
Saved this quarter
£182k
26% vs baseline
Diverted from landfill
4,280t
Across 12 projects
Audit-ready evidence
100%
DEFRA DWT aligned
Today's movements
4 loads · 102.6t
Ref Material From To Weight Status
NR-04182-A Crushed concrete 6F2 Newcastle Quays Gateshead Link 28.4t Delivered
NR-04182-B Asphalt planings A1 Western Hexham Depot 24.1t In transit
NR-04182-C Topsoil, class A Sage Gateshead Stockton Plot 18.9t Queued
NR-04182-D Recycled aggregate Tyne Yard 4 Jarrow East 31.2t Delivered

Ledger receipt

Output document — used in exports, PDFs, partner systems.
Document · PDF-ready
LEDGER ENTRY
NR-2026-04-18-4102
From
Newcastle Quays
Site A · Weighbridge 2
→
To
Gateshead Link
Site B · Bay 3
Material Crushed concrete 6F2
Weight 28.4t
Departed 18 Apr · 08:42
Arrived 18 Apr · 11:17
Haulier Tyneside Aggregates Ltd
Driver B. Okafor · HGV Class 2
Verified · 3 signatures 0x7a2f…c9e1
08 · Messaging

What we say.

The single reference for how Nexus ReGen describes itself — internally and externally. Everyone on the team should be able to work from this.

The messaging house

Tagline → one-liner → three pillars of value. Everything else hangs off this.
TAGLINE
Materially smarter construction.
ONE-LINER
One platform to plan, source, move and prove every material on every project.
Compliance
— The problem we solve
Every tonne tracked. Every decision auditable.
Construction compliance is getting stricter. Nexus ReGen gives you one auditable system of record for every material movement — built around UK regulatory frameworks so you're always covered, not catching up.
Cost
— The value we deliver
From cost centre to competitive advantage.
Clients save 26% on average by sourcing smarter, reusing more and eliminating reactive procurement. The platform pays for itself.
Intelligence
— The moat we build
Smarter decisions, automatically.
AI reads your site data, matches supply to demand, and surfaces opportunities you'd never find manually. The more you use it, the smarter it gets.

The two-beat pitch

Compliance opens the door. Cost closes the deal. In that order.
Beat 1 · The problem
"Your compliance obligations are getting more complex and your current process won't scale."
Door-opener. Creates urgency. Why they take the meeting.
Beat 2 · The value
"And the platform that solves your compliance problem also saves you 26% on materials costs."
Deal-closer. Proves ROI. Why they sign.

The four pillars

Plan → Source → Move → Prove. Always in that order — it's a lifecycle, not a grab-bag.
01 · PLAN
Know what you've got before you move a tonne.
What it does
AI reads your project data — including SI reports — and builds a live material balance. Surplus, deficit, reuse opportunities, in minutes instead of weeks.
Replaces
Manual document reading, spreadsheet material balances
Key proof
Hours of document analysis → minutes.
02 · SOURCE
The right material, matched to the right job.
What it does
A marketplace and smart-matching engine. Connects you with verified suppliers, hauliers and direct reuse opportunities — matched by spec, location and price.
Replaces
Phone calls, brokers, reactive procurement
Key proof
26% avg cost saving vs traditional sourcing.
03 · MOVE
Every tonne tracked, with paperwork built in.
What it does
Track every movement across every site. Digital waste transfer documentation and compliance paperwork generated as the work happens.
Replaces
Paper WTNs, fragmented logs, no visibility
Key proof
Fewer empty miles, full traceability.
04 · PROVE
Audit-ready from day one, not day last.
What it does
Compliance, carbon and cost reports generated automatically — aligned with CL:AIRE DoW CoP, BS 3882 and the emerging DEFRA Digital Waste Tracking mandate.
Replaces
End-of-project scramble for audit evidence
Key proof
Defensible ESG and compliance evidence from day one.
⚠️
Be honest about roadmap.
Move is today's thinnest pillar — Material Movement Tracking and Project DataPoint are partly in development. Don't oversell live capability that isn't yet. Plan is the most differentiated (AI document ingestion is a real moat). Prove is increasingly the door-opener as regulatory pressure tightens. Lead with it when the buyer has an ESG or legal angle.

One-liner variants

Same story, different rooms. Pick the line that fits the moment.
Canonical / formal
"One platform to plan, source, move and prove every material on every project."
Click to copy
Hero headline
"Plan, source, move and prove your materials — all in one platform."
Click to copy
Construction-native
"One platform to plan, source, move and prove every tonne across every project."
Click to copy
Brand / slides / video
"Plan it. Source it. Move it. Prove it."
Click to copy
Enterprise / lifecycle
"One platform to plan, source, move and prove your materials — from first estimate to final report."
Click to copy
With attitude
"Plan, source, move and prove. Where construction materials get managed properly."
Click to copy

Headline proof

The specific numbers we use. Update them in one pass if anything moves.
4,500+
Live projects on the platform
£320B
Project value on the platform
260+
Organisations on the network
26%
Avg cost saving on materials
2,196
tCO₂e avoided on a single link-up
Project
Result
Best used for
Leeds project
£255k saved on a single project
Commercial / cost-led audiences
Reuse link-up
£300k saved, 30,000 m³ reused
Scale of opportunity
Reading project
£210k saved through reuse
Cost + reuse combined
Topsoil reuse
£36k saved · 210 tCO₂e avoided · 6,000 tonnes reused
Sustainability + operational
Single carbon link-up
2,196 tCO₂e avoided (≈ 1,400 cars off the road for a year)
Sustainability / ESG audiences
Approved named customers
Housebuilders: Barratt Redrow, Taylor Wimpey, Miller Homes, Persimmon · Infrastructure: National Highways, HS2 / BBV (active engagement on Soil Nexus).
Framing: "Three of the UK's top five housebuilders are already on the platform."

Who we talk to

Five personas plus a legal/compliance overlay. Lead with the right beat for the room.
Persona Their pain (in their words) Open with Key proof
Commercial Director
Primary buyer in residential developers. Signs contracts.
 "Materials costs keep going up, we're overpaying for disposal, and I can't see what's happening across our sites." Your teams are sourcing reactively, site by site. One platform to plan, source, move and prove materials across every project — and our clients save 26% on average. And the platform that saves the money is the same one that keeps you audit-ready. £255k Leeds · top-5 housebuilders
Sustainability Lead
Secondary buyer or internal champion.
 "I know we should be reusing more material, but I can't prove what we've done, and nobody trusts my reports." Nexus ReGen automatically tracks every tonne you reuse and generates the carbon, cost and compliance data to prove your impact — instead of estimating it. AI reads SI reports and surfaces reuse opportunities you'd never spot manually. 2,196 tCO₂e · DEFRA conversion factors · GHG Protocol
Quantity Surveyor / Buyer
Operational buyer. Lives in spreadsheets, manages procurement day-to-day.
 "I'm ringing around for quotes, comparing apples to oranges, and half the time the material doesn't meet spec." Replace the phone calls with one place to post what you need, get matched to verified suppliers, and compare quotes — standardised by spec, location and price. Every transaction builds your audit trail automatically. £36k + 210 tCO₂e topsoil reuse · matched in minutes
Board / MD / CEO
Cares about risk, reputation and strategic advantage.
 "I don't have visibility of materials across our portfolio, and I'm worried about regulatory risk I can't see." Portfolio-wide visibility of every material movement, cost saving and compliance obligation — in one dashboard. Three of the UK's top five housebuilders are already on the platform; being early is a competitive advantage. 4,500+ projects · £320B · 260+ orgs
Suppliers / Hauliers
Supply side — want to win work and fill capacity.
 "We only hear about opportunities through word of mouth. Half our trucks go back empty." Get in front of thousands of live projects looking for exactly what you offer — matched by material, location and timing. Backload opportunities so your return journeys earn. 260+ orgs · direct RFQs · free to join
Legal / compliance buyer
HS2, BBV, infrastructure programmes where legal obligation is the driver.
 "Schedule 16, duty of care, long-term liability on contaminated land." One auditable system of record for every material decision on your programme. The cost and sustainability benefits are secondary — governance and traceability are the sale. CL:AIRE DoW CoP · BS 3882 · DEFRA DWT-ready

The regulatory tailwind

Why urgency is real, and why Prove is increasingly the door-opener.
⚠️
Regulation is accelerating, not easing.
UK construction compliance is tightening — evolving waste regulations, Environment Agency enforcement, CL:AIRE DoW CoP, BS 3882, DEFRA Digital Waste Tracking. For some buyers (HS2, BBV, infrastructure programmes), legal obligation is the buying driver. Schedule 16, duty of care, long-term liability on contaminated land.
Nexus ReGen is the system of record that gets teams ahead of it — not scrambling to catch up.

Talking about the marketplace

The nuance that matters — not the whole platform, and not denied.
Say
"A marketplace sits at the heart of the platform — matching material surplus with demand, including direct reuse."
"Our marketplace is one of four core modules, alongside planning, movement tracking and compliance reporting."
"We match users who have material with users who need it — through direct reuse or nearby sourcing."
Don't say
"We're not a marketplace."
"Nexus ReGen is a marketplace for construction materials."
"Digital platform for trading materials."

Boilerplate library

Pre-approved, ready to paste. Click Copy on any block.
10 words
Footers, sponsor slides, one-line bios
~70 chars
Materially smarter construction — plan, source, move and prove every material.
25 words
Short bios, caption copy, panel intros
~175 chars
Nexus ReGen is the UK's materials management platform for construction. One place to plan, source, move and prove every material on every project.
50 words
Directories, award submissions, speaker profiles
~330 chars
Nexus ReGen is the UK's materials management platform for construction. We give teams one place to plan, source, move and prove every material on every project — cutting costs, simplifying compliance and making reuse the default. On average, our clients save 26% on materials costs while reducing carbon.
100 words
Proposals, press releases, about pages
~670 chars
Nexus ReGen is the UK's materials management platform for construction, giving teams one place to plan, source, move and prove every material on every project. The platform reads project data to identify opportunities, matches supply with demand across a nationwide network — including direct reuse — tracks every tonne with built-in digital documentation, and generates compliance, carbon and cost reports automatically. Used by leading housebuilders, infrastructure programmes and 260+ organisations across 4,500+ live projects, the platform delivers an average 26% cost saving — while making teams audit-ready and carbon-accountable from day one.
Conversational
When someone asks what you do
Pub / DM
We make a platform for construction companies to manage their materials properly — where they come from, where they go, what they cost, whether you're compliant. Our clients save about 26% on materials costs, and everything's tracked and auditable from the start.
Investor one-liner
VC office hours, teaser first line
For warm intros
Nexus ReGen is building the system of record for how UK construction manages its materials — a B2B SaaS platform with a marketplace at its heart, powering 4,500+ live projects across £320B of project value. 26% average cost savings, regulatory tailwinds from DEFRA Digital Waste Tracking, and three of the UK's top five housebuilders already on.
LinkedIn company About
For the LinkedIn Company Page
Paste verbatim
Materially smarter construction. Nexus ReGen is the UK's materials management platform for construction. One place to plan, source, move and prove every material on every project — from first estimate to final report. 🔹 Plan — AI reads your project data and identifies surplus, deficit and reuse opportunities in minutes. 🔹 Source — our marketplace and smart-matching connect you with verified suppliers, hauliers and direct reuse opportunities. 🔹 Move — track every tonne across every site, with digital paperwork built in. 🔹 Prove — compliance, carbon and cost reports generated automatically. Used by leading housebuilders, infrastructure programmes and 260+ organisations. 4,500+ live projects. £320B project value. 26% average cost saving. Compliance by default. Carbon accounted for. Materials managed properly.
Press release boilerplate
"About Nexus ReGen" block
End-of-release
About Nexus ReGen. Nexus ReGen is the UK's materials management platform for construction. The platform gives teams one place to plan, source, move and prove every material on every project — cutting costs, simplifying compliance, and making reuse the default. Nexus ReGen is used by leading housebuilders, infrastructure programmes and 260+ organisations across 4,500+ live projects with a combined value of £320B. Clients save 26% on materials costs on average while becoming audit-ready and carbon-accountable from day one. For more information, visit nexusregen.com.

Email signature taglines

Pick one. Rotate if you like.
"Materially smarter construction."
Click to copy
"Plan. Source. Move. Prove."
Click to copy
"One platform for every material on every project."
Click to copy
"The system of record for construction materials."
Click to copy
"Making reuse the default in construction."
Click to copy
09 · Voice

How we sound.

Confident, plain-English, construction-native — with enough wit to feel human, enough rigour to feel credible, and enough ambition to feel like the category-definer we're becoming.

Voice in one sentence
We write like someone who's been on site — not someone who's read about it.

Five voice principles

The rulebook for every word we publish.
01
Plain English, construction-native
Use the words our customers use — tonnes, loads, SI reports, WTNs, backloads, spec, surplus. Avoid tech-industry jargon that makes construction people switch off.
02
Verbs over nouns
The whole platform story is built on four verbs — Plan, Source, Move, Prove. Lead with what things do, not what they are. Active voice. Short sentences.
03
Proof beats promise
One specific number beats three paragraphs of adjectives. £255k Leeds beats "significant cost savings". Use the receipt.
04
Confident, not cocky
We have the right to make big claims — 4,500+ projects, top-5 housebuilders. State them plainly. No hedging, no overselling.
05
Intelligence without the hype
The platform is intelligent. But we don't shout "AI-POWERED" on every surface. Describe what the AI does. Save the label for where it earns its keep.

Tone by context

Voice is constant. Tone flexes. Same Nexus ReGen in every room — we just read the room.
Context
Tone
Example
Homepage hero
Confident, punchy, verb-led
"Plan, source, move and prove your materials — all in one platform."
Enterprise proposal, RFP
Measured, lifecycle-framed, proof-heavy
"One platform to plan, source, move and prove your materials — from first estimate to final report."
Sales deck opening
Problem-first, then platform
"Your compliance obligations are getting more complex and your current process won't scale. Nexus ReGen fixes that — and saves you 26% on materials while it's at it."
LinkedIn, thought leadership
Opinionated, observational, some attitude
"Plan, source, move and prove. Where construction materials get managed properly."
Pub, networking, DM
Relaxed, no jargon, human
"We make a platform for construction companies to manage their materials properly — where they come from, where they go, what they cost, whether you're compliant."
Regulatory / legal buyer
Serious, governance-led
"One auditable system of record for every material decision on your programme."
Board / investor
Strategic, scale-led, category-defining
"Three of the UK's top five housebuilders are already on the platform. This is becoming the standard way the industry manages materials."

Say this, not that

We write
"Every tonne tracked. Every decision auditable."
Not this
"End-to-end material resource orchestration leveraging AI-driven insights."
We write
"AI reads your SI reports and matches surplus to demand."
Not this
"Our platform provides AI-driven document analysis capabilities for material balance identification."
We write
"£255k saved on a single project in Leeds."
Not this
"Significant cost savings across our client base."
We write
"A marketplace sits at the heart of the platform — matching surplus with demand, including direct reuse."
Not this
"We're a marketplace for construction materials."
We write
"Your current spreadsheet process won't survive a DEFRA audit. This gets you ahead of that."
Not this
"Nexus ReGen helps you prepare for upcoming regulatory changes in a compliance-ready manner."

Do & don't

✓
Lead with compliance, close with cost
Compliance is the door-opener, cost is the deal-closer. Two-beat, in that order.
✓
Plan → Source → Move → Prove
Always list the pillars in order. It's a lifecycle, not a grab-bag.
✓
Frame the marketplace as a core module
Never the whole platform. Never denied. It matches surplus to demand, including direct reuse.
✓
Use specific proof over superlatives
£255k, 26%, 2,196 tCO₂e, 4,500+ projects. Numbers earn trust faster than adjectives.
✓
British English, Oxford comma, sentence case
organisation, optimise, colour, centre, programme. Capital R, capital G in Nexus ReGen.
✓
Capitalise pillars as proper nouns
"The Plan module" (product). "We help you plan, source, move and prove…" (prose).
×
Don't lead with sustainability alone
It's a pillar — and a door-opener for some personas — not the default opener.
×
Don't lead with cost alone
Without the compliance frame, "26% saving" sounds like any other procurement pitch.
×
Don't call us a trading platform, broker, or "just a marketplace"
Undersells the platform and misframes what we do.
×
Don't hedge
No "we believe", "we think we can help", "potentially". State it.
×
Don't say "AI-powered" as a label
Describe what the AI does — reads SI reports, matches supply to demand. The capability carries the signal.
×
Don't write Regen, RE:GEN, re-gen or NexusRegen
It's Nexus ReGen. Always.

Banned phrases

If you catch yourself reaching for one of these, swap it.
AI-powered platform
→
The platform reads your project data and matches supply to demand
Digital platform for trading materials
→
One platform to plan, source, move and prove every material on every project
Material Intelligence platform
→
Materials management platform
Material resource management solution
→
Materials management platform
Powering regenerative construction
→
Materially smarter construction
End-to-end / holistic / comprehensive
→
One platform. Every project. Every material.
Revolutionary / game-changing / disruptive / paradigm shift
→
Just describe what it does and what it saves
Leverage / utilise / synergise
→
Use
"In today's fast-paced construction industry…"
→
Start with a specific, concrete observation
Regen / RE:GEN / re-gen / NexusRegen
→
Nexus ReGen
Filler words we cut
journey synergy leverage unlock game-changer revolutionary seamless simply effortless empower harness ecosystem holistic disrupt next-gen best-in-class cutting-edge paradigm shift robust streamline utilise

Writing mechanics

Numbers & units
  • Figures when persuading: 26%, 4,500+, £255k.
  • £ with no space. Use k, m, B for scale.
  • Weight: tonnes or t. Volume: m³ with a space.
  • Carbon: tCO₂e — lower t, upper CO, subscript 2, lower e.
  • Always cite 26% as an average, not a guarantee.
Grammar
  • British English: organisation, optimise, colour, programme.
  • Oxford comma: yes.
  • Em dashes — with spaces — for asides. En dashes (–) for ranges.
  • Sentence case for headings. Proper nouns keep their caps.
  • Never italicise Inter — use weight or colour for emphasis.
Dates & names
  • Dates: 17 April 2026. No ordinals.
  • Company: Nexus ReGen — capital R, capital G. Always.
  • Pillars: Plan Source Move Prove.
  • Capitalise as proper nouns; lowercase in prose.
  • Domain: nexusregen.com lowercase in URLs.

Pre-publish checklist

Run through before it goes out.
Brand · voice guide
Found a gap or want to propose a new boilerplate? Email brand@nexusregen.com
12 · Motion

Motion & easing

Motion communicates causality. Keep it brief, predictable, and quiet — animation should never compete with content.

Duration scale

Click any row to copy the millisecond value.
--motion-fast
120ms
Micro-interactions — hover, focus ring, button press, ripple.
--motion-normal
200ms
Default for state changes — open/close panels, switch tabs, toggle.
--motion-slow
320ms
Substantive transitions — modal open, page route, drawer slide.
--motion-graceful
480ms
Content reveal, list-stagger root, hero-section choreography.

Easing curves

Click a row to copy the cubic-bezier string.
--ease-out
Default for "entering" elements — panels opening, content revealing.
cubic-bezier(0.0, 0.0, 0.2, 1)
--ease-in
For "exiting" elements — panels closing, content dismissal.
cubic-bezier(0.4, 0.0, 1, 1)
--ease-in-out
For elements travelling across the screen — sliders, sortable rows.
cubic-bezier(0.4, 0.0, 0.2, 1)
--ease-out-expressive
Celebratory reveals — success states, confetti. Use sparingly.
cubic-bezier(0.16, 1, 0.3, 1)

Rules of thumb

When in doubt, snap a 200ms ease-out and move on.
  • 01 Default any new transition to 200ms ease-out.
  • 02 Never animate more than two properties simultaneously.
  • 03 Respect prefers-reduced-motion (compress all durations to 0 or sub-50ms).
  • 04 Don't animate properties that cause layout (margin, top, width); prefer transform and opacity.
  • 05 Match the animation polarity: opening → ease-out, closing → ease-in.
  • 06 List entry/exit can use a 30-50ms stagger between siblings.

Reduced motion

Wrap any non-essential transition in a media-query guard. The system tokens above are the "full motion" defaults; when the user has reduced motion enabled, collapse them. 

    @media (prefers-reduced-motion: reduce) {
  :root {
    --motion-fast: 0ms;
    --motion-normal: 0ms;
    --motion-slow: 0ms;
    --motion-graceful: 0ms;
  }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}